In 2010, when we tested the first models of electronic cigarettes on the market, and as very regular smokers, we were amazed by their effectiveness and the results obtained in filling the lack of nicotine.

However, we found the equipment complex to use, heavy and above all without visual appeal.

We quickly thought that this novelty would become of public utility but also that it would be used as a fashion accessory. It was therefore more than necessary to take into account its look and design in order to make it attractive and so that it could be used with pride.

We set to work always having in mind the visual aspect, efficiency and ease of use. We also carried out various placebo operations and noticed that almost 50% of cigarette addiction is a gestural addiction and not a nicotine addiction. Performing the same actions thousands of times over the years creates psychological discomfort when you suddenly stop smoking.

After several months of design and testing we finalized a first model: SMARTY Q BLACK, the first slim e-cigarette, using pre-filled, sealed and sterilized cartridges and requiring no handling of liquid or any learning to use.
Like a traditional cigarette, you only need 2 steps to use it: screw in a cartridge and inhale VS light a cigarette and inhale. We reduced it in size so that it can be held between two fingers and we made it automatic, you just have to inhale to activate its operation.

We put it on the market and were quickly spotted by several media and reputable brands, here are a few examples:

NEW YORK TIMES Thursday Style:

The capsule electronic cigarette Smarty Q BLACK has been selected as the most popular model glamor of the market by the New York Times Style edition.

Nytimes Smarty Q e-cigarette


Olivier Girard, CEO of Smarty Q, in an interview in DTLUX to develop the existing link between fashion and this new concept of electronic cigarette.

Smarty Q E-cigarette Olivier Girard DTLUX


A big thank you to GQ for selecting us in its Taiwan edition! 

We are proud to have succeeded in developing capsule electronic cigarette models that are ultimately suitable for all smokers, effective and elegant! 

Discover our two flagship models here: Smarty Q and XO HAVANA

And find us on GQ Taiwan:

GQ TAIWAN Smarty Q cigarette electronique


Pride also to have been spotted and mentioned in the Louis Vuitton guide bringing together renowned brands and brands.

Smarty Q cigarette electronique Louis Vuitton guide Paris

Colette Paris Saint Honoré:

The essential brand “colette” rue du Faubourg Saint Honoré was the first to trust us and to integrate our models among the hundreds of incredible and artistic new products continuously present in its concept store. We are really proud to have created a clientele there and thank you to Colette for making us known around the world.

cigarette electronique Smarty Q Paris colette concept store

We had the immense honor of meeting the famous Belgian writer Luc Deflo, customer of our cigarette and our electronic cigar, and who during the writing of his novel "Phobia", adapted the story of the main hero of his thriller by making him stop smoking thanks to the Smarty Q electronic cigarette. 
Luc Deflo Smarty Q cigarette electronique XO HAVANA e-cigare